TrunkBunk - For The Junk In Your Trunk
TrunkBunk was born from a shared love for the outdoors and a need for smarter gear. I was brought on by founder Hans Gunleiksrud to lead the visual identity and brand development for this startup under Yeti International.
The goal was to create a brand that felt bold, practical, and instantly recognizable—rooted in adventure but refined enough to scale. The logo system and visual language drew inspiration from alpine geometry and functional design, balancing strength with simplicity.
Every element—from typography and color to logo placement—was designed for versatility across digital, print, and product surfaces, ensuring clarity in both rugged environments and retail contexts.
Alongside the branding, I led the industrial design process together with a mechanical engineer—developing technical drawings, 3D models, and prototypes that shaped TrunkBunk’s first product lineup.
For:
TrunkBunk
With:
Yeti International
Year:
2021-2022
Location:
Oppdal, Norway
Sector:
Sport, Outdoor, Automotive
Role:
Visual Identity, Industrial Design, Prototyping, 3D Modelling, Rendering, Testing, Material Sampling, and more.
© 2025 Omar Salem. All Rights Reserved.
