Rosenborg Unbranded - Campaign
Rosenborg Unbranded is a fashion brand expanding the Rosenborg BK universe by exploring identity beyond logos. The concept reimagines a football brand through the lens of design, culture, and quiet confidence.
Built on Rosenborg’s black-and-white DNA, the collection removes excess, returning to essence. It speaks to belonging without the need for loud symbols — only presence.
The motion direction highlights subtle movement — cloth, breath, and light. Every frame blends sport minimalism with street calm, blurring the line between team and individual.
Typography, tone, and layout follow restraint — space over statement, emotion over marketing. The result is a timeless language that feels both premium and raw.
Rosenborg Unbranded isn’t about hiding the logo — it’s about redefining what pride looks like when everything unnecessary is stripped away.
For:
Rosenborg BK
With:
Nonspace
Year:
2024
Location:
Trondheim, Norway
Sector:
Sport, Fashion
Role:
Motion Design, UX/UI Design, 3D Optimization for AR, AR Prototyping and Testing, Social Media Kit and Campaign, Art Direction
Effect:
Campaing covered in all major Norwegian media.
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