Rumi Hostel
Rumi is a hospitality concept designed around stillness, presence, and community. Created for SIT, it offers a quiet strength—a home for digital nomads, young adults, and wanderers seeking connection and calm.
The logotype is both structured and porous, symbolizing safety and openness. It’s inspired by the idea of an enclosure that holds you, yet invites you to reach outward. A balance between grounded form and emotional warmth.
Across print and spatial applications, the identity stays calm and consistent. Every surface feels intentional—welcoming, but never loud—aligning warmth with visual simplicity.
The system builds on the original identity developed before the renaming process, reinterpreted through the lens of belonging.
In space, Rumi becomes an atmosphere—modern, minimal, and deeply human. A place that holds you quietly, where design simply feels like home.
For:
Sit
With:
Nonspace
Year:
2023
Location:
Trondheim, Norway
Sector:
Hospitality, Travel
Role:
Logo Design, Social Media Kit, Layouts
© 2025 Omar Salem. All Rights Reserved.
