Olgas — A Neighborhood Bistro with a Spark
Olgas is a new neighborhood bistro inspired by Trondheim’s cultural pioneer, Olga Topp. The identity blends Art Deco and Art Nouveau elegance with the unpretentious charm of Italian-American diners—creating a space that feels both familiar and bold.
The goal was to design a brand that balances warmth and character, honoring Olga’s legacy while standing out in Trondheim’s evolving food scene. The visual identity needed to feel at home next to Nye Hjorten Teater, yet strong enough to grow into its own independent concept.
The guiding idea, “Med glimt i øyet”—“With a spark in the eye”—shaped everything from logo to tone of voice. The geometric logo and signature “eye” symbol express cheeky hospitality and attention to detail. The color palette draws from fresh produce and Norwegian landscapes, and the photography captures candid, joy-filled dining moments.
Across print, digital, and environmental design, the identity balances simplicity and play. The watchful eye becomes an animation motif for the website—always observing, always welcoming. Every element is designed to evoke presence and personality rather than perfection.
Olgas quickly became a local favorite, fully booked months before opening. More than a restaurant, it’s a reminder that design, like food, is about care—crafting experiences that nourish both body and spirit.
Here’s what Anne Lie-Hetland, former Head of Communications at Nye Hjorten Teater, said about our collaboration:
“Omar struck me early on as a talented and creative designer, with an eye for original details as well as overall coherence and user-friendliness. Everything he has delivered has been thoroughly worked through and visually striking. Omar is also easy to work with, respectful, and open to good discussions along the way. Without a doubt, one of the best designers Trondheim has to offer.”
For:
Nye Hjorten Teater / Olgas
With:
Nonspace, Increo
Year:
2024-2025
Location:
Trondheim, Norway
Sector:
Hospitality, Food, Culture
Role:
Visual Identity, Art Direction, Brand Strategy, Web Design, UX/UI Design, Merchandise Design, Brand Manual, Social Media Strategy and Kit, Photography Brief, Signage, Menu Templates, Motion Graphics and Animations, Coffee Labels, and more.
Effect:
594 guest bookings on the launch day (4 months before opening), 1 200 guest bookings (3 months before opening)
© 2025 Omar Salem. All Rights Reserved.
